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Thu, 11 March 2010 08:34 AM
Click here to see how Plastics News International can work for you.
PLASTICS NEWS INTERNATIONAL is a print and electronic E-Zine for South East Asia Pacific Australia and New Zealand. You may not be aware of the increasing profile of PLASTICS NEWS INTERNATIONAL in the South East Asia and Pacific region, and the exciting advertising opportunities presented by our access to key industry decision makers in this rapidly changing market. Many of the plastics industry suppliers in the South East Asia area are already taking advantage of our increasing penetration into this vibrant economic sector, because they are getting excellent value for their advertising dollar. PLASTICS NEWS INTERNATIONAL LINKS BUYERS AND SELLERS We open valuable links for buyers and sellers of plastics products for mutual and lasting satisfaction
through our print and electronic publications. We have a major commitment to research and develop effective communication techniques to ensure that we remain leaders fostering the growth of plastics products trade. Our print publications PLASTICS NEWS INTERNATIONAL is a quarterly four colour print magazine that takes pride in communicating the very latest news statistics events and trends in the industry, with special features for the processors of plastics, their suppliers and end-users. We also publish a directory of machinery and raw materials suppliers' products and services for circulation during September each year. Each day of the working week we publish the latest plastics industry news at www.plasticsnews.net Our Electronic venue on the web Visitors News: Find an eager supplier. Promote your products to the world. An increasing number of buyers are visiting our site. Don't miss this opportunity to link to thousands of buyers worldwide. We invite you to share in our success.
Whatever and wherever the segment of the plastics market is for your products or services, Plastics News International hits the target; and that doesn't mean just the 2,500 key decision makers in Australia. Among the subscribers to Plastics News International are over 400 industry executives, mainly processors, in New Zealand, plus another 1,500 in the South East Asia Pacific region and elsewhere. In addition, from our database, which contains over 30,000 up-to-date contacts, additional copies of Plastics News International are distributed to a targeted audience to match the editorial emphasis of that particular issue. Average circulation by location: Plastics News International gives its plastics industry readers what they want. Typically, that means
editorial dealing with such matters as:
"I read it from cover to cover. As a moulder I have to. It keeps me up to date." Plastics News International provides a well-balanced mixture of informative and thought-provoking feature articles and up to the minute news stories. The editorial in each issue focuses on a particular topics... injection moulding, ancillary equipment, engineering plastics, colourants and additives, etc.... enabling advertisers to maximise the effectiveness of their advertising dollar. Also covered in detail are major events of interest such as the K Fair, ChinaPlas, Ausplas and other important events and exhibitions in the region. Plastics News International particularly welcomes editorial contribution from advertisers. Plastics News International not only carries the goods.... it wraps them in an attractive package. Plastics News International provides the reach your sales force cannot match. It helps to unearth prospects you may never have known existed. Advertising in PLASTICS NEWS INTERNATIONAL will send the right signals to your existing customers... that you are committed to the industry and its future. It will also help to make your name known to the industry's constant flow of newcomers... and so make it easier for your sales team to secure an interview. Our clients know Plastics News International pays: "We've found advertising in the journal a most effective way to introduce our products to the industry." Plastics News International: carrying informative editorial and the advertising messages of suppliers to the plastics industry since 1958. How can Plastics News International can work for you? This is about how the e revolution and how it will impact on your profit and loss statement in these tougher economic times. It is also about how www.plasticsnews.net works for every worldwide plastics related business. Bill Gates who said, "In the 21st century there will be two types of companies, those who make the biz online and those who quit the biz." Successful websites today are those with relevant content for a specific audience. Back in 1995, as publishers, we were attracted by the huge opportunity forecast for the Internet. We adopted its power and so far we are enjoying success. My wife and I live in an apartment in Southbank, bordering downtown Melbourne, Australia. All our posted mail is delivered by a post-person into a room of its own in little boxes, all in a row. The other day I couldn't help noticing that there were about 250 telephone directories still sitting in the mail room after about two months of them being delivered there for the residents of the building. A few years ago they would have been snapped up in a day or two. Those who missed out would have to visit the local post office and beg for one. It's obvious, many people now search company details on the web. It's quick, up-to-date and it's easy. Many don't have a need for a heavy, printed telephone directory. The e revolution is progressing with unbelievable momentum. Traditional methods of hard copy message delivery are quickly being replaced with e-techniques. I'm sure you have noticed. We as publishers have to keep pace. We have to adopt the technology, deliver it profitably, efficiently, effectively and to the lasting satisfaction of both our clients and us. What can we do and how can it work economically for you? Traditionally as publishers of Plastics News International print version, we had as our primary readership processors of plastics raw materials, and advertisers being machinery and raw material suppliers. All this has changed with the advent of the e revolution. Our website has become a relevant medium for all who want to sell plastics products and services of all types and shapes, globally. Currently we enjoy about 200 unique and individual visitors to our Internet site every day of the working week from people in many countries of the world. They are seeking information and news about plastics, primarily for machinery and raw materials: but, now including finished plastics products and other services. They want to know who makes plastics finished goods and more. Visitor hits are increasing at the rate of about ten per cent each month. Subscriptions to access our website are also increasing at about the same rate. We are reaping the benefits of our early participation in the e revolution. At www.plasticsnews.net you will notice that we have adopted some exciting innovations, such as: daily news; banner ads; a visitors news site where, at no cost, visitors can place their new stories; a readable replica of the print version of Plastics News International; access to our clientsÕ movie clips and interviews; ÔTech tipsÕ for technicians and students; a news search page; an on-line database of plastics finished goods suppliers; a downloads page of our clients and our products and services; plastics shows and events around the world; relevant links and other plastics related news and data. You can make sure that your company and your products and services have exposure on our site. Some of it is free and some of it competitively priced to meet your budget. And its effectiveness is measurable. If you are in the plastics industry anywhere in the world and you sell something, chat with us about how you can participate in the e revolution profitably utilising our website. Expect success because the web can only get better for you and we will be working continuously to improve our website to make it work even more effectively. John McGough PUBLISHER: John F McGough (FPIA FAICD) The Editors Desk Pty Ltd Tel: 61 3 9645 9887 |
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Plastics News International Magazine
Major Focus Advertisers Get the word out to over 30,000 plastics professionals. Sponsor our regular mail out. Electronic marketing is the 21st century approach and we can provide you with the right strategy. Would you like to sponsor our 'Hot News' email campaign? Click here to request a proposal. |
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© The Editors Desk Pty Ltd 2009
Postal: 2002 The Summit, 163 City Rd, Southbank, Victoria, Australia 3006
Email: publisher@plasticsnews.net
Plastics News International ISSN 1328-7451
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